Professional Builder + zavvie

Zavvie COO Stefan Peterson noted the difference between views and actions as an obstacle. “Few agents and teams report using hyperlocal marketing tools to share their expertise, like a blog or neighborhood website. All of these are core tools of a typical hyperlocal agent’s marketing system,” he said, adding, “‘Hyperlocalists know the local housing stock inside and out, not just the for-sale inventory but all or nearly all of the homes in their area.”

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